About Us

Welcome to Wear It Well Coastal! Founded by three Cape Cod moms - Ellyn, Abby & Haley - who share a love for coastal living, timeless style, and the places that make New England feel like home. 

As Cape Cod locals, we're inspired by the landmarks, traditions and memories that define life by the sea. What started as a simple idea to create unique accessories that celebrate the coast has grown into a collection of thoughtfully designed beaded bags that tell a story. 

We’re so glad you’re here 🤍